THE CHALLENGE
Jurlique are world renowned for the quality and care they put into their hand crafted beauty products. So when Jurlique wanted to share the experience of visiting their Adelaide farm, described as ‘the purest place on Earth’, 360 degree virtual reality was the perfect solution.Working with leading brand agency, Eight Steps West, we took on the challenge of capturing their biodynamic processes and dawn to dusk magnificence of this incredible place.Three days on location pulling out all the stops with drones, shooting on tractors and battling the mid-summer sun, we are as proud of the finished film as everybody involved.The 22nd annual CEW Beauty Insider Awards in May 2016 saw StartVR’s 360 Jurlique experience receive the The Earth Loving (Eco) Beauty Award. Based upon principles promoted by The Natural Step, the award recognises a brand’s initiative and progress toward the goal of sustainability.
THE IDEA
With the first manned mission to Mars slated to occur within the next two decades, equipping students with the skills to pursue STEM education is more important than ever. And we knew it was our job to help inspire their sense of possibility and ignite their passion for the critical skills needed to get humans to deep space. However, we were facing some daunting statistics— we knew that just telling students they could be the first person on Mars wasn’t enough. We needed them to believe it. So we reached out to those future scientists, explorers, and pioneers—elementary and middle school students—and showed them, their parents and teachers, and the world just how close our future on Mars really is
THE RESPONSE
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“Lockheed Martin’s school bus takes you on a ride across Mars. It uses the magic of virtual reality.”
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